Nothing makes a picture what it should be than beautiful, natural light. Getting the perfect light is crucial to a beautiful picture. I use to think that I had to have the morning bright sun, when actually the afternoon sun light that is golden happens to work the best for me. It captures the tones in the skin perfectly, and the eyes light up just the way they should. Although sometimes its out of my control & I have to set the ISO higher or I have to use flash, but my better shots have always been from the afternoons creamy light.